New York's High Line
Our Hello Coat Rack and Love Coat Rack launched last year, the culmination of inspiration gathered from our travels overseas. This week on the blog we track the design process from conception through to product launch.
The concept was initially inspired by our lead designer Tara's visit to the Venice Biennale. Tracy Emin's handwritten neon installation stuck firmly in her imagination. After a visit to London to see our products in the Southbank Centre shop (below) years later, her love of the aesthetic was reignited.
The Southbank Centre shop
The properties of neon offered unique opportunities and challenges. Neon must be fully contained in tubing, demanding a continuity of line. Tara was keen to evoke the feeling of neon rather than launching a literal neon product. The challenge was on to reference the style in an alternative material.
Our light-bulb moment came during a visit to New York for NY Now.
A short walk from the Javit's Centre where we exhibit is the High Line. The High Line is an elevated 1.45-mile-long freight rail line transformed into a public park on Manhattan’s West Side. The route provides a peaceful space to unwind after a busy trade show day, and unique views of the city.
Throughout the line a wide array of artwork including site-specific commissions, exhibitions and performances can be found. Artists are invited to think of creative ways to engage with the uniqueness of the architecture, history, and design of the High Line.
We were struck by the steel 'graffiti' installation pictured below. In this case, instead of neon, metal was recreating the experience of writing by hand.
We love to work with powder-coated steel as a medium, the RAL palette used for powder-coating offers a fantastic range of colours.
We put pen to paper to create fluid words and kept coming back to 'hello'.
We knew we wanted to have fun with writing on the wall but it's always very important to us to offer functionality to our customers. The shape of the word 'hello' leant itself perfectly to the function of a coat rack. The letters create many opportunities for hanging treasured coats, hats or... cameras.
Our Hello Coat Rack is available in Grey, Yellow and White.
With our Love Coat Rack we pushed the graffiti style further, giving an edge to an often saccharin sweet greeting.
Our Love Coat Rack is available in Red and Pink.